As more CS teams take on commercial targets, the question has shifted from whether CS should own revenue to how it does so well. Renewals need to be forecast with confidence, expansion opportunities need to be spotted early, and the handoff between CS and Sales needs to work without confusing the customer or creating friction internally. This panel brings together CS leaders running commercial teams day to day to share how they make it work in practice. They’ll discuss how they structure renewal processes to reduce late surprises, which signals reliably point to upsell potential, and how they’ve defined ownership with Sales so that both teams are rewarded for the right outcomes. Expect honest discussion of what went wrong along the way, from territory disputes to customers who felt sold to, and what they changed as a result. Key takeaways: - How to build a renewal process that surfaces risk early and makes forecasting more accurate - Which product usage, engagement and relationship signals best predict expansion, and how to act on them without damaging trust - Practical models for dividing ownership between CS and Sales, including handoffs, compensation and shared accountability