This panel digs into what it really takes to build a customer-first organisation, one where Product, Sales, CS, and Marketing operate as a single system rather than competing kingdoms. Speakers will share how they’ve built tight feedback loops between teams, unified KPIs around customer value, removed handoff friction across the lifecycle, and created genuine shared accountability for outcome, not just activity. If you’re tired of “alignment” being a talking point rather than an operating reality, this session will offer practical examples of how leaders turned cross-functional intent into measurable customer impact.