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Guido
Van der Linden
Head of Customer Success
LinkedIn
Guido is a customer success and people leader with 13+ years of experience in both international startups and corporate environments. He is passionate about people, strategy, and driving transformation. At LinkedIn, he is leading the enterprise & large enterprise customer success teams for hiring and learning solutions in Benelux, Nordics, Iberia, and Italy. He is responsible for an organization of 30+ people, including 4 managers, located in Amsterdam, Stockholm, Dublin, Madrid, and Milan.
14 May 2025 09:45 - 10:15
The customer lifecycle: How sales and CS collaborate to maximize customer value
The customer lifecycle is a journey that demands seamless collaboration between sales and customer success teams to drive value and foster long-term relationships. This presentation explores key touchpoints where sales and CS align to ensure a unified customer experience, from acquisition to retention. Attendees will learn practical strategies for transitioning leads to loyal advocates, leveraging data for proactive engagement, and co-creating success plans that maximize customer value. By bridging these roles effectively, organizations can unlock growth opportunities, reduce churn, and deliver exceptional customer outcomes.