The most effective Customer Success teams treat customer advocacy as something truly powerful: evidence of value. In this keynote, Imro Budhoo, Vice President of Customer Success at Basware, shares how his team connects advocacy directly to customer outcomes—turning real value into community, influence, and scalable proof that resonates across the market. You’ll see how Basware’s Ambassador program, customer community, and live events are not side initiatives, but intentional extensions of the CS strategy designed to spotlight success, strengthen relationships, and create a flywheel of credibility powered by customers themselves. This session will show you how to: -Identify which customers are ready to become advocates based on realized value -Build programs like ambassador communities and events that reinforce customer outcomes -Turn advocacy into a measurable output of Customer Success, not just a marketing win Create a community where customers amplify each other’s success—and yours If you’re looking to move advocacy from ad-hoc requests to a repeatable, value-driven motion owned by Customer Success, this session will give you the blueprint.