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Priscila
Santos
Head of Customer Success
Flash
With over 14 years of leadership, CS, and Sales operations experience, Priscila is a specialist in the HRTech sector. She has spent her career bridge-building between Sales and Customer Success, ensuring that aggressive growth is matched by operational excellence and long-term value creation. Priscila is recognized for her ability to architect high-impact operations that treat the customer journey as a unified revenue engine, from the first touchpoint to long-term expansion. Her career was solidified at Flash, where she transformed a nascent onboarding function of 7 into a powerhouse team of 50, driving activation rates from 30% to 70% in one year. Currently, as Head of Customer Success, Priscila is leading the charge in evolving CS into a strategic account management model. By blending Enterprise-level ABM strategies with data-driven retention frameworks, she empowers organizations to maximize LTV and turn Customer Success into a primary driver of sustainable, scalable revenue.
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29 May 2026 13:15 - 14:00
Panel| The commercial CSM: Operationalising CS as a growth function
Customer Success is increasingly expected to drive revenue but what does that actually look like in practice for CSMs? In this panel, leaders share how they’re enabling CSMs to confidently own renewal and expansion motions without turning them into quota-carrying sales reps. From account planning and pipeline visibility to compensation alignment and tooling, you’ll hear how organisations are building the skills, structure, and guardrails needed for CS to contribute meaningfully to growth. Expect a tactical discussion on training, commercial confidence, and where to draw the line between Customer Success and Sales so CS can drive revenue without losing its customer-first foundation.