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Nicole
Pennington
Vice President of Customer Success
Mavvrik
Nicole is a seasoned SaaS leader with nearly two decades of experience driving customer success, scaling service delivery organizations, and accelerating revenue growth. She has a proven track record of building and transforming high-performing teams from the ground up, consistently aligning operational excellence with strategic business outcomes. Currently serving as VP of Customer Success at Mavvrik (formerly DigitalEx), Nicole leads initiatives focused on optimizing customer retention, satisfaction, and long-term value. Prior to this, she held leadership roles at Adthena, including Chief of Staff to the CEO and Director of Account Management, where she played a key role in strengthening client partnerships and operational strategy. Nicole’s earlier experience includes executive leadership positions at HRMS Solutions and Bluewater, where she directed professional services, PMO functions, and account management teams. Known for her ability to bridge strategy and execution, she is passionate about delivering measurable impact for both organizations and their customers.
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25 June 2026 13:30 - 14:15
Panel | From cost enter to revenue driver: Demonstrating CS ROI to the c-suite
Customer Success is no longer just about retention—it’s a strategic lever for growth. Yet many CS leaders struggle to translate day-to-day activities into measurable business outcomes that resonate with the C-suite. This panel brings together top CS executives to share how they quantify the impact of their teams, demonstrate ROI, and position Customer Success as a revenue-driving function. Attendees will gain actionable strategies to connect metrics to financial outcomes, influence executive decision-making, and build a business case for scaling CS. Key takeaways: - Measuring impact: Metrics and frameworks that tie CS activity directly to revenue, retention, and expansion. - Speaking c-suite language: How to communicate CS value in terms executives care about. - Operationalizing ROI: Tools and processes that make tracking and demonstrating CS outcomes repeatable and reliable. - Strategic alignment: Positioning CS as a growth driver rather than a cost center. - Lessons from the field: Real-world examples of companies successfully proving CS ROI at scale. Don’t miss this opportunity to see how the most forward-thinking CS leaders are turning their teams into undeniable growth engines—before your competitors do.