20 August 2025 16:15 - 16:45
Fluent in finance: Connecting KPIs to unit economics, profitability, and valuation
To truly influence the business, CCOs must speak the language of finance. That means going beyond retention metrics to clearly demonstrate how customer functions impacts profitability, efficiency, and long-term company value.
In this session, we’ll break down how to connect your initiatives to core financial drivers, from cost-to-serve and gross margin to lifetime value and valuation multiples. You’ll learn how to build a compelling financial narrative, justify investment in CS, and position your function as a critical lever for sustainable growth.