Traditional boundaries are breaking down and today’s CCOs are being called on to influence (and often own) the entire customer lifecycle. In this panel, leaders will discuss what it really takes to move beyond post-sales oversight and into true end-to-end ownership. From aligning with Sales and Marketing to shaping onboarding, adoption, and expansion strategies, you’ll hear how organizations are redefining accountability across the customer journey and what it means for team structure, metrics, and leadership.