24 September 2026 16:15 - 16:45
Mapping the customer lifecycle: Org design that matches how customers actually move
Most customer functions are structured around departments, not around the path a customer actually takes from first proof of concept to production and beyond.
In this session, Abhijeet Prabhune, Chief Customer Success Officer at IP Infusion, will share how he aligns org design across SE, TAC, Customer Engineering and CS to the real customer lifecycle rather than internal reporting lines. He'll cover how his team measures product to PoC match, hand-off success between functions, and time to production, and what changes when those handoffs are designed on purpose instead of inherited.
Key learnings:
- How to map organisational structure to the actual stages of the customer lifecycle
- What to measure at each hand-off point between SE, TAC, Customer Engineering and CS
- How product to PoC fit gets tracked and improved before it becomes a churn signal
- How reducing time to production becomes an org design problem, not just a process one