As the role of the Chief Customer Officer evolves from functional leader to enterprise strategist, unlocking customer value requires orchestrating alignment across every touchpoint—from success and support to product, data, and go-to-market execution. In this keynote, Meenu Agarwal, CCO at Equifax, shares how she is driving organizational alignment to maximize customer outcomes, streamline internal collaboration, and elevate the customer function as a key growth engine. This session offers actionable insights on leading cross-functional change, operationalizing value delivery, and driving durable impact at scale.