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Natalie
Wolf
GTM Leadership
Anthropic
Natalie Wolf leads Customer Success GTM at Anthropic, helping enterprises drive AI transformation and customer value at scale. Previously Chief Customer Officer at People.ai, she has held leadership roles at Celonis, TigerConnect, Anaplan, and FourKites, building and scaling customer success organizations focused on adoption, retention, and operational excellence.
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24 September 2026 09:15 - 09:45
Fireside Chat | The attribution gap: Understanding what customer success actually contributes
CCOs are being asked to show what their customer org contributes to revenue, and to show it at board level. NRR now gets discussed next to AI spend, headcount plans assume AI will cover the growth, and many AI initiatives are still stuck in pilot mode. This fireside chat looks at what separates customer orgs that have been changed by AI from those still experimenting with it. It covers real workflows that changed, where the case linking AI investment to retention usually falls apart in the boardroom, and why transformation efforts stall before they reach measurable results. Key learnings: - The clearest signs your customer org has moved from AI experimentation to real change - Where the link between AI spend and NRR breaks down, and how to present it to your board - Where scaling without adding headcount has held up in practice, and where it hasn't - What to check first when AI work is stuck in pilot mode, before blaming the tool