In a market where products can be replicated but experiences cannot, customer experience (CX) has become a defining competitive advantage. This session makes the case for why elevating CX is not just a customer-facing initiative, but a core leadership priority that drives retention, growth, and long-term value. Attendees will explore how modern organizations are embedding customer-centric thinking across teams, aligning CX with business strategy, and measuring what truly matters. Learn how elevating the customer experience can unlock enterprise-wide impact - and why it must be championed from the top.