In today's customer-centric business landscape, success hinges on our ability to truly understand and anticipate customer needs. This executive session invites you to step into your customers' shoes and start viewing your business through their eyes, enabling the entire organization to align around it which helps unlock powerful insights that drive transformative change and competitive advantage. Join us as we explore how to evolve from managing isolated touchpoints to orchestrating seamless, end-to-end customer journeys. We'll delve into real world example with a hands-on approach to journey mapping, pitfalls to avoid, bringing in VoC, leveraging data & engaging X-FX Leadership. Participants will leave this session equipped with: - A framework for comprehensive journey mapping that reveals hidden opportunities and pain points - Strategies to align cross-functional teams around customer-centric goals - Actionable approaches to translate customer insights into tangible business improvements - Metrics and KPIs to measure the impact of journey-focused initiatives on business performance