In today’s economy, renewals are no longer routine, they’re negotiated, scrutinized, and often delayed. Pricing flexibility is limited, customer budgets are tighter, and value is being questioned more than ever. This keynote explores how Chief Customer Officers are reframing renewals as a leadership and operating discipline, not just a commercial motion. We’ll examine how leading customer organizations protect and grow revenue without defaulting to discounts, by anchoring on value realization, aligning Sales and Customer Success, and elevating renewal conversations earlier in the customer lifecycle. Gain insight into what’s changing in renewal behavior, how successful CCOs are adapting their models, and the strategies that help maintain trust and momentum even under pricing constraints. The focus is not on short-term wins, but on building renewal motions that are resilient, credible, and scalable in uncertain markets.