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Asid
Rafiq
Vice President of Customer Success
Retail Insight
Asid Rafiq is Vice President of Customer Success, Americas at Retail Insight, where he built and leads the region's customer success function. He works with Tier-1 grocery and mass merchandise retailers on proving delivered value, protecting retention, and building executive partnerships that last. He spent 18 years in retail operations before moving to the vendor side.
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19 November 2026 13:30 - 14:15
Panel | The CS revenue ledger: Proving impact in GRR, NRR, and expansion
CS leaders are expected to own a bigger share of the revenue number, but proving that impact in terms the CFO and board actually trust is still a struggle for most teams. This panel brings together CS leaders to talk through how they build a credible revenue story, from GRR and NRR to expansion, and defend it when budgets get questioned. Key learnings: - Choosing the right metrics: GRR vs. NRR vs. expansion, and what each actually proves - Connecting CS activity to revenue outcomes without overstating attribution - Building a reporting cadence the CFO and board will actually read - What to do when the numbers don't back up the story you want to tell