19 November 2026 11:15 - 11:45
From red to renewal: A CS turnaround playbook
When a major customer relationship reached a critical breaking point, Eddie Tellez stepped into a high-risk situation that threatened a multimillion-dollar engagement.
In this session, heāll share how a customer success-led approach helped stabilize the account, rebuild trust, align cross-functional teams, and turn a near-loss into a renewal opportunity. Attendees will get a practical look at how CS can drive impact far beyond post-sale support, especially in complex, high-stakes environments.
Key takeaways:
- How to assess and respond when an account is at immediate risk
- Ways CS can lead cross-functional recovery efforts across leadership, delivery, and technical teams
- Tactics for rebuilding customer confidence after a relationship has significantly deteriorated
- How to move from reactive firefighting to a structured turnaround plan
- Why CS should be seen as foundational to long-term account success, not just a post-sale function