Monica Diaz is a Senior Strategic Account Director at Crafty, a tech-enabled food and beverage service provider for offices, where she leads some of the company's largest and most complex client partnerships. Over more than nine years with Crafty, she has helped scale the business from one market to 45 and counting, while building the financial rigor behind that growth — translating account data into the retention, renewal, and expansion outcomes that both clients and leadership can stand behind. Monica founded Crafty's first Client Success department, establishing the structure and standards the team still builds on today. She's known as a trusted advisor who can hold two things at once: advocating hard for what a client needs while making the business case that keeps the partnership healthy for both sides. A graduate of Columbia College Chicago, and inspired by her Mexican heritage's deep connection between food and community, she brings that same relationship-first instinct to every account she runs — backed by the numbers to prove it.