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Ross
Lerner
COO & Cofounder
OnRamp
After a decade running onboarding and operations teams at high-growth companies, Ross saw first-hand how broken, unscalable onboarding processes could stop customer relationships cold. With his co-founder Paul Holder, Ross founded OnRamp out of Harvard Business School to eliminate friction in B2B customer onboarding. OnRamp is on a mission to remove this major obstacle to revenue for growing businesses by focusing on elevating the end-customer experience.
12 November 2025 11:15 - 11:45
First impressions that last: Making onboarding your competitive edge
Customer onboarding is the critical stage for building lasting relationships and driving customer success. Join Ross Lerner, COO of OnRamp, as he uncovers the hidden pitfalls of traditional onboarding and reveals five powerful principles to transform onboarding from a task-oriented process into a strategic efficiency and growth lever. Discover how to elevate onboarding to a business-critical metric, create scalable customer relationships, and drive value-focused outcomes that keep customers motivated and engaged. Walk away with actionable insights to reduce churn, optimize onboarding operations, and turn onboarding into your company’s ultimate secret to success.