CSMs play a pivotal role in demonstrating value beyond product functionality. In this session, Sara Mashkoor, Senior Director of Customer Success at Microsoft, explores how CSMs can evolve from support partners to strategic advisors by mastering the art of value storytelling. This session will delve into frameworks and best practices for translating customer data and success metrics into compelling narratives that highlight business impact, accelerate renewals, and deepen relationships. Attendees will gain practical tools to communicate ROI in a way that resonates with stakeholders at all levels.