Surveys are slowing down. Signals are speeding up. The future of Voice of Customer isn’t more forms, it’s smarter synthesis. In this hands-on session, Manaal Farooqi, Director of Customer Success at Skin Creative (BIC), will show how to turn scattered customer signals into a predictive, decision-driving VoC engine. You’ll explore how high-performing CS teams: • Separate meaningful signal from background noise • Connect insights across Product, Support, and CS • Translate feedback into commercially relevant narratives You’ll be mapping your own predictive VoC framework, identifying your key data sources, insight gaps, and first implementation steps, so you leave with a clear blueprint, not just inspiration. Walk away ready to move from reactive feedback loops to forward-looking insight.