Sign In
Register

Partner with us

Register

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Sophie
Larcombe
Director, Customer Success
Zappi
Sophie is an enthusiastic, creative and adaptable quantitative & qualitative researcher with broad and diverse experience of insight and the market research industry. Currently Director of Customer Success at Zappi, she leads a team of CSMs dedicated to helping their customers access high-level insights out of their market research.
Button
18 June 2026 14:15 - 14:45
AI hackathon: Embedding automation into CS workflows
AI isn’t replacing CSMs. But it is redefining where they spend their time. In this hands-on session, Sophie Larcombe, Director of Customer Success at Zappi, and James Dalley, Senior Director of Customer Success at Flexera, will lead a practical AI workflow sprint. Together, you’ll: • Identify low-value tasks draining CSM capacity • Redesign them using automation and AI • Explore how AI-driven insights can sharpen prioritisation • Debate where human judgement must remain front and centre This isn’t theoretical. You’ll break into small groups to rework a common CS workflow — health scoring, risk outreach, QBR prep — and outline how AI could elevate it.