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Sophie
Larcombe
Director, Customer Success
Zappi
Sophie leads a team of customer success managers at Zappi, an agile insights platform that enables organizations to quickly test and validate ad concepts, product ideas, and creative assets, providing data-driven insights for smarter business decisions and faster innovation. She has over 15 years experience in market research, Insight and Customer Success, and is passionate about how innovation can elevate value delivery at scale for internal teams and customers.
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18 June 2026 14:15 - 14:45
AI hackathon: Embedding automation into CS workflows
AI isn’t replacing CSMs. But it is redefining where they spend their time. In this hands-on session, Sophie Larcombe, Director of Customer Success at Zappi, and James Dalley, Senior Director of Customer Success at Flexera, will lead a practical AI workflow sprint. Together, you’ll: • Identify low-value tasks draining CSM capacity • Redesign them using automation and AI • Explore how AI-driven insights can sharpen prioritisation • Debate where human judgement must remain front and centre This isn’t theoretical. You’ll break into small groups to rework a common CS workflow — health scoring, risk outreach, QBR prep — and outline how AI could elevate it.