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Tamara
Kempf
Regional Director, EMEA Customer Success
Cisco
Tamara Kempf is an experienced customer success leader with more than six years at AppDynamics (Cisco), where she has held progressive roles across the EMEA region. She currently serves as Regional Director of EMEA Customer Success, guiding teams and customers through complex digital transformation initiatives. Previously, Tamara led customer success functions across the UK, Ireland, Northern Europe, the Nordics, and Benelux, consistently driving adoption, retention, and strategic value. She holds an MSc in Business Analytics and is recognised for her ability to build high-performing teams and foster strong, outcomes-focused customer partnerships.
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18 June 2026 11:00 - 11:30
Retention by design: Using MEDDIC, champion building & AI to lock in growth
In this hands-on session, Tamara Kempf, Regional Director, EMEA Customer Success at AppDynamics (Cisco), will show how modern CS teams are operationalising retention. We’ll break down MEDDIC (Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion) and explore how its principles translate from Sales into Customer Success. Based on this guide, you’ll refine and test AI prompts designed to: • De-risk customers for renewal • Quantify pain and qualify whether you're still interacting with a champion • Gather metrics that sales may have overlooked Walk away with: • A practical retention playbook with prompts based on components of MEDDIC • A starter prompt library you can adapt immediately • Clearer thinking on how to combine structured methodology with AI efficiency