Everyone’s talking about AI, but with the flood of tools and buzzwords in the Customer Success world, it’s easy to get lost in hype. This panel cuts through the noise to explore how CS teams can use AI purposefully, avoid adopting it just for the sake of it, and actually drive meaningful results for customers and teams. Expect honesty, real-world lessons, and a healthy dose of “yes, we’re all guilty of chasing the next shiny tool.” Key takeaways include: - Cutting through the hype: Understanding which AI tools actually deliver value in CS. - AI with purpose: How to avoid “AI for AI’s sake” and focus on practical impact. - Prioritizing adoption: Tips for integrating AI into workflows without overwhelming your team. - Real-world examples: Lessons from CS leaders using AI effectively today. Attendees will leave equipped to make smarter, more strategic decisions about AI, turning buzzwords into real business outcomes.