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Cinthia
Silva
Customer Success Account Director
Global Relay
Cinthia Silva is a seasoned Customer Success leader with vast experience spanning pre- and post-sales roles across FinTech and SaaS. Known for turning data into strategy, she has built and operationalized customer journeys, segmentation frameworks, and commercial playbooks that empower CSM teams and drive sustainable expansion. She has launched high-impact programs that boost product adoption, reduce churn, and shape company-wide GTM strategy. Her contributions have earned her multiple industry recognitions, including Top 25 Customer Success Influencer and Top 100 Strategist awards. A community-driven leader, Cinthia serves as an advisor and board member for several Customer Success communities, advocating for the growth and visibility of rising CS professionals. She is a frequent speaker on commercially minded Customer Success, post-sales operating models, and the evolving skill sets required of modern CSMs.
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10 March 2026 13:45 - 14:30
Panel | CS cross-functional diplomacy 101: Herding cats across departments
Customer Success doesn’t operate in a vacuum - success depends on strong collaboration with sales, product, marketing, and beyond. This panel explores practical strategies for building cross-functional alignment, navigating competing priorities, and ensuring everyone works together to deliver exceptional customer outcomes. Key takeaways: - Collaboration strategies: How CS can effectively partner with other teams. - Conflict resolution: Turning departmental friction into productive outcomes. - Aligning goals: Connecting CS efforts to company-wide objectives. - Best practices: Real-world tips for fostering communication and trust across teams. Attendees will gain actionable insights to navigate interdepartmental dynamics and turn cross-functional collaboration into a competitive advantage.