Cinthia is a SaaS leader with over a decade of experience helping technology companies drive product adoption, reduce churn, and accelerate revenue growth. She has led both pre- and post-sales initiatives, building scalable go-to-market strategies and designing customer success programs that deliver measurable business outcomes. Her expertise spans churn mitigation, segmentation analysis, and developing playbooks that empower teams and customers to scale effectively. Cinthia is deeply involved in the Customer Success community, contributing through leadership and advisory roles with CxXchange, CS Middle East, Latinos in Success, and RevGenius. She frequently shares insights through speaking, consulting, and thought leadership. In her current role as a Customer Success Account Director at Global Relay, she partners with enterprise clients in financial and regulated industries to drive adoption of archiving and surveillance solutions. Through this work, she helps organizations maximize value, reduce risk, and unlock strategic growth opportunities.