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Inga
Orlova
Director, Customer Success
Epsilon
Inga is a dynamic Customer Success leader within the AdTech & MarTech industry at Epsilon. With over a decade of experience, Inga has attained a reputation for driving enterprise-level adoption and strategic growth for Fortune 50 brands. In her role as Director of Customer Success, she ensures clients maximize their value with Epsilon PeopleCloud. Prior to joining Epsilon, she led an East Coast customer success team at Nativo where she championed post-sale strategies. Inga utilizes a collaborative, consultative strategy. Through this approach, she consistently fosters strong agency and brand direct partnerships that deliver sustained client value, verifiable outcomes, and consistent renewal. Inga is an advocate for mentorship and has volunteered with non profit organizations such as “She Runs It” where she shares her insight as well as dispenses advice to the next generation of marketing professionals. She is passionate about the evolution of Customer Success as a field and enjoys staying up to date on all things Customer Success related.
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11 March 2026 13:30 - 14:15
Panel | CS as the secret sales department: Mastering expansion without the hard sell
In a market where customer relationships define long-term success, Customer Success (CS) teams are uniquely positioned to drive sustainable revenue growth—without resorting to traditional sales pressure. This panel explores how CS can function as the “secret sales department,” mastering expansion through trust, timing, and value realization. Leaders from across the industry will discuss practical strategies, organizational models, and mindset shifts that empower CS teams to influence revenue while keeping customer advocacy at the core. Session will cover: - Expansions: Identifying value gaps and turning customer outcomes into natural growth opportunities - Renewals: Building proactive engagement frameworks that reduce risk and strengthen long-term partnerships - Upsells: Positioning enhanced capabilities as solutions to evolving customer needs - Cross-sells: Leveraging product ecosystem knowledge to introduce adjacent offerings that deepen account value This session is ideal for CS practitioners, revenue leaders, and anyone looking to align customer success with commercial impact - without the hard sell.