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Alex
Crawford
Customer Success Director
AVI-SPL
Alex is a Customer Success Director specializing in SaaS, UC, and CX solutions, focused on turning product adoption into measurable business outcomes across enterprise environments. He partners with global organizations to drive adoption, retention, and expansion by aligning customer goals with data-driven success strategies. At AVI-SPL, Alex leads post-sales for the Symphony SaaS monitoring and automation platform, managing multi-million ARR enterprise accounts across global regions. He builds ROI frameworks, executive value narratives, and adoption-driven dashboards to improve renewal health and net revenue retention, while collaborating closely with Sales and Product teams to translate customer insights into roadmap and growth strategy.
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23 September 2026 11:15 - 11:45
Outcome-led customer success: Proving value continuously
As Customer Success matures, the focus is shifting from activity tracking to continuously proving and reinforcing customer value. Outcome-led CS is emerging as a discipline built on measurable impact, where success is defined by realized business outcomes rather than engagement alone. This session explores how leading teams are designing systems that keep value visible, measurable, and ongoing throughout the customer lifecycle. Key themes include: - Outcome architecture that aligns success plans with customer business goals - Value realization systems that track and reinforce impact over time - ROI telemetry that makes customer value measurable in real time - Proof-of-value automation to continuously validate outcomes - Customer operating metrics that connect usage to business performance - Success plans directly tied to business KPIs As the definition of “success” becomes inseparable from provable value, the gap between perceived and realized impact is where the next generation of Customer Success will be defined.