At VTA, Awasi leads customer analytics and satisfaction programs for the agency with added responsibility for the contact center, proactive customer messaging and outreach programs. He has over decade leading customer experience roles and has worked at United Airlines and Lucid Motors in commercial and go-to-market focused roles. Throughout his expansive career, Awasi has consistently used customer insights to drive strategic improvements, boost loyalty, and unlock new revenue opportunities. Known for his empathetic leadership and innovative problem-solving, Awasi builds high-performing teams that deliver measurable business impact.