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Elena
Makower
Director, Customer Success
Thomson Reuters
Elena is an award-winning, results-driven leader in client management, customer success, and business development, with extensive experience in B2B SaaS and a strong focus on customer experience (CX). She is a qualified attorney with a passion for understanding the customer perspective and driving measurable outcomes across acquisition, retention, revenue growth, and product adoption, consistently delivering performance above 100%. As Director of Customer Success at Thomson Reuters, Elena leads a high-performing team of Customer Success Managers across the US and UK. Her team partners with global law firms, executives, and legal innovation leaders to accelerate adoption of AI-powered legal solutions, translating technology into meaningful workflow improvements and driving time-to-value, utilization, and long-term value realization.
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23 September 2026 10:45 - 11:15
AI feature adoption: Driving customer adoption of AI-powered product features
AI features are shipping fast, but customer adoption often lags behind product innovation. This session will explore how customer success teams can help bridge that gap by driving awareness, trust, and real usage of AI-powered product capabilities. Using practical examples, attendees will learn how to position AI features effectively, reduce friction in adoption, and help customers realize measurable value. The session will focus on strategies that can apply across industries, offering a framework for turning AI functionality into meaningful customer outcomes.