Julie Mullins is a seasoned leader in Customer Success (CS) and Experience (CX), with a focus on developing scalable, data-centric initiatives that transition companies from reactive models to proactive and predictive customer engagement strategies. By leveraging a unique multidisciplinary foundation in Customer Success, CX, Marketing, and PLG, Julie implements a holistic strategy for refining the user journey to optimize adoption and retention. As a customer advocate, she is dedicated to transforming organizational cultures by ensuring the customer remains at the heart of every strategic decision. Julie’s professional highlights include helping customers uncover value faster by establishing the inaugural Voice-of-Customer (VoC) program and overhauling the self-service touchpoints at Cloudflare, as well as leading the transition to digital-first customer success at Databricks as the company scaled from historic $200M to $3B ARR over a four-year period.