22 September 2026 09:45 - 10:15
The next evolution of customer success: Moving from automation to agentic CX
As customer expectations continue to rise, Customer Success teams are moving beyond simple automation and chatbots toward more intelligent, adaptive systems that can understand intent, take action, and continuously improve over time. The focus is shifting to proactive value delivery, faster time-to-value, and more connected customer experiences across the entire lifecycle.
In this keynote, leaders from Ada will explore how AI-powered customer experiences are evolving and what Customer Success organizations should consider as they rethink the role of AI across the customer journey. Through practical examples and live demonstrations, discover how AI can strengthen customer relationships while helping Customer Success teams operate more effectively and proactively drive outcomes.
What this session will cover:
- How agentic AI is reshaping Customer Success beyond traditional automation
- Opportunities to improve time-to-value, retention, and customer outcomes at scale
- Considerations for introducing AI while maintaining trust, consistency, and a human-centric approach
- Real-world examples of AI supporting more intelligent, proactive customer journeys
Key takeaway:
Attendees will leave with practical insights into the next generation of AI-powered Customer Success and ideas for scaling value delivery and customer outcomes more effectively.