What if the biggest opportunity for your company's growth is sitting right inside your support queues? Your customer support team holds a goldmine of firsthand knowledge, but this intelligence is often left untapped. Join us to learn how to change that. This session will show you how to build a support culture that not only solves problems but anticipates them. We will dive into how to use customer insights to: - Identify and fix issues proactively, creating a smoother, more intuitive customer journey. - Translate customer pain points into strategic opportunities, driving smarter decisions for product development, sales, and marketing. - Quantify and communicate the business-wide impact of support, demonstrating its critical role in your company's success and proving its immense strategic value.