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Scott
Wilder
Head of Digital Self-Serve
LastPass
Scott Wilder is the Global Head of Digital Self-Serve at LastPass, bringing over 20 years of experience in driving pre- and post- sales digital engagement. He has held leadership roles at top companies including Clari, HubSpot, Udacity, Coursera, Apple, Google, Adobe, and Intuit. A recognized thought leader, Scott has authored numerous articles and is the author of Millennial Leaders. When he's not online, you’ll likely find Scott on the baseball field—coaching or mentoring the next generation of players.
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17 September 2025 14:45 - 15:15
AI runs on clean data: Laying the foundation for smarter support
Before AI can drive real impact in customer support, your data needs to be ready for it. From chatbot assistants to predictive routing and self-serve tools, every AI application relies on clean, connected, and context-rich data to perform at its best. This session unpacks what “AI-ready” data actually looks like—and how to get there without over-engineering or slowing down innovation. We’ll cover: • Data audits that matter – How to assess your current support data for gaps, inconsistencies, and silos. • Structuring for scale – Best practices for tagging, labeling, and mapping support interactions for future AI use cases. • Integrations and hygiene – How to align systems and maintain high-quality data without constant manual clean-up. • Measuring readiness – Key indicators that signal when your data is mature enough for AI deployment. You’ll leave with a practical checklist for preparing your data stack—so your AI tools can deliver on their promise, without the guesswork.