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Shubha
Rao
Director, Support Strategy & Ops
LinkedIn
A seasoned leader with over 9 years of experience in designing customer support strategy & operational delivery across multiple companies, and 15+ years in consulting & business operations, Shubha's impact stems from her ability to simplify the complex, innovate unique solutions to challenging business issues, cultivate strong partnerships, build diverse and high-performing teams, and deliver world class customer outcomes. She currently leads the Support Strategy & Ops team at LinkedIn, supporting member and customers globally. Previously, Shubha led the team that designed and drove CX/support strategy for Uber customers across North America. Prior to Uber, she started and led a strategy team for sales and customer ops at Dell EMC. In these roles, she discovered her passion and strength in building high-performing teams and driving impact in the Customer Experience & Support space.
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16 September 2025 11:45 - 12:15
Big picture insights: Analysing customer behavior to reveal systemic challenges
Sometimes, the real issues aren’t in the ticket, they’re in the trends. This session will explore how to dig into customer behavior data to identify patterns that point to deeper, systemic problems across products, processes, or policies. Learn how support teams can surface these insights, collaborate cross-functionally, and drive meaningful, long-term improvements. Ideal for those ready to move from fixing symptoms to solving root causes.