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Cole
Jacobson
Director of Client Success
SAP
Cole is a Client Success leader with five years of experience helping customers across all market segments drive adoption, value, and long-term outcomes. In November 2025, he became Director of Client Success for the Strategic segment at SAP Concur, where he focuses on building a high-performing team and leading initiatives that enhance internal processes and operational excellence. Cole is passionate about advancing the practice of Customer Success, empowering his team, and creating scalable, proactive programs that enable customers to achieve meaningful business impact.
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18 June 2026 13:30 - 14:15
Panel | Build, enable, upskill, repeat: Crafting a next-gen CS team
Building a high-performing Customer Success team is more than hiring—it’s about enabling, upskilling, and continuously evolving your people to meet the demands of today’s customers. Join our expert panel as they share strategies, lessons learned, and actionable insights from real-world CS organizations. Discover how to create a team that’s not just effective today but prepared for the challenges of tomorrow. Key discussion points include: - Best practices for hiring and structuring a Customer Success team for impact. - How to enable teams with processes, tools, and playbooks that drive execution. - Strategies for upskilling and developing talent to stay ahead of evolving customer needs. - Tips for creating a culture of continuous learning and adaptability. Walk away with practical ideas to build a CS team that scales, adapts, and consistently delivers customer success.