Jennifer George defines what it means to be a "Customer Obsessed" leader. As a Senior Principal Customer Success Manager at AdRoll ABM, she manages the strategic direction of the organization’s most complex Enterprise accounts, acting less like a vendor and more like an extension of her customers’ internal teams. Jennifer’s approach centers on "Value Realization"—ensuring every stakeholder, from end-users to CMOs, sees a direct line between the platform and their business goals. Her ability to build trust at the VP and C-suite level has led to expanded contract terms and invitations to speak at her customers' own internal events. This strategic execution allowed her to maintain near-perfect retention rates and consistently achieve revenue goals in the face of significant lift requirements, proving that deep partnership and value realization are the ultimate drivers of growth. Internally, Jennifer is the benchmark for excellence. She is a frequent collaborator with Product and Sales leadership and has been instrumental in upleveling the broader CS team by piloting Sales Workshops and leading Ask Me Anything panels on best practices. Jennifer is a proud alumna of both the University of California, San Diego (MA) and the University of Southern California (BA). Based in San Diego, she remains a steady peer advisor and a driving force behind AdRoll’s mission to win as a team.