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Divya
Yerraguntla
Chief Client Officer
InoRx | SRM Group CRO
An established leader and influencer in the Pharmaceutical industry, Divya has been in the industry for more than 25 years, working with companies such as Johnson & Johnson, Novo Nordisk, SUN Pharma, and Syneos Health. She is a seasoned Speaker and chairperson of various Pharmaceutical Forums and Conferences, an Advisor for Biotech startups, and a Board member. She is also the host of the “Woman to Woman” podcast series, which provides support and guidance to women professionals and executives. She has extensive experience in Strategy Development, Pharmaceutical New Product Launch, Clinical Asset Strategy, Lead Generation, Sales, and Sales Enablement. With more than 30 global product launches, she has a passion for operational aspects of mission-critical projects that maximize portfolio and positively impact patient lives.
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20 January 2027 14:45 - 15:15
Turning go-to-market into stay-in-market: How customer relationships drive market longevity
Success isn’t just about launching a product - it’s about staying relevant and valuable over time. This presentation explores how customer success teams can move beyond a traditional go-to-market approach to a “stay-in-market” mindset, where understanding customer needs and building authentic relationships take center stage. By partnering with customers rather than simply selling to them, organizations can foster trust, drive adoption, and create long-term value. Attendees will learn practical strategies for listening to customers, anticipating their evolving needs, and embedding themselves as true partners in their journey—turning short-term wins into enduring market presence and loyalty.