Success isn’t just about launching a product - it’s about staying relevant and valuable over time. This presentation explores how customer success teams can move beyond a traditional go-to-market approach to a “stay-in-market” mindset, where understanding customer needs and building authentic relationships take center stage. By partnering with customers rather than simply selling to them, organizations can foster trust, drive adoption, and create long-term value. Attendees will learn practical strategies for listening to customers, anticipating their evolving needs, and embedding themselves as true partners in their journey—turning short-term wins into enduring market presence and loyalty.