Catherine
Ballantyne
Senior Director APJ Customer Success
VMware
Catherine is a Customer Success executive leader and Non-Executive Director with a strong track record in building ground-up capability for global start-ups, as well as transforming customer success organisations for mature enterprises. Catherine’s experience includes the transformation of VMware’s APJ professional services business to a Customer Success model, uniting a geographically dispersed team to increase adoption and consumption. In previous roles, she built go-to-market engines from scratch for US start-ups Tealium and Marketo. Catherine began her career teaching computers and maths in an East End London school, before transitioning to corporate in CRM consulting with Oracle and subsequently IBM in client services before moving to the world of hypergrowth start-ups. Her ability to combine strategic and tactical leadership with experience right across the end-to-end sales lifecycle to build enduring Customer Success relationships has earned her a reputation as a thought leader in the Customer Success arena, presenting across the APJ region. Catherine holds a Master of Leadership degree, a Bachelor Science in Mathematics and Computing, is a member of the Australian Institute of Company Directors and a founding member of the Customer Success Executive Circle. She champions diversity as a driver of business innovation and has developed strong networks and mentorship opportunities for women in technology.
31 October 2024 14:00 - 14:30
Pathway to excellence: Building high-performing, dispersed customer success teams
In this session, we will delve into the essential elements of constructing and nurturing a customer success team that is geographically dispersed or hybrid in nature. We will uncover the secrets to igniting exceptional performance within the team. First, we will examine the different types of diverse teams encountered in the field and explore how these variations impact the necessary structures and processes for success. As a leader, it is crucial to strike a balance between the contemporary emphasis on inclusion and the individual requirements for cultural specificity. This ensures that team members receive the information and skills they need to thrive in the realm of Customer Success. The concept of cross-cultural teaming will also be addressed, emphasising its significance in a profession like Customer Success, which is still influenced by national differences given its young age. Another important aspect we will explore is how to assist team members in structuring resilient careers. This involves the development of technical knowledge, cultivating CS skills, and cultivating the right mindset to strengthen their capabilities in customer success. Finally, we will discuss the art of crafting and fostering a unique blend of e-leadership and transformational leadership. This blend will empower you to excel as a virtual leader, maximizing your potential to drive organizational change effectively.
01 November 2024 14:15 - 15:00
Customer success as a culture
Stronger together for more adoption and consumption. How influencing a top-down organization structure to have a “Customer Obsessed” CXS (Customer Experience and Success) : CS = CX+CO and how the CXS = Mindset together to drive consumption and success: A strong partnership to have the “Outside-In” = Customer Obsessed mindset. We will cover: - Segmenting your customers - Ways of working together and aligning teams (Sales and CS handshake and handover) with less Tradeoffs - Defining success and aligning to your customers business priorities and outcomes - Onboarding Drive success by more leading indicators: Usage, adoption, and customer health – by creating and aligning to your customer journey and map it to the customer lifecycle

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