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Lorenzo
Serva
Director of Customer Success
Sumo Logic
Lorenzo is a strategic Customer Success leader with more than 15 years of experience across APAC and global markets, including over six years in leadership roles. As Director of Customer Success at Sumo Logic, he leads post-sales operations across the APJ region, overseeing Enterprise, Commercial, and Channel customer segments. Lorenzo specialises in building high-performing teams, driving customer-centric transformation, and accelerating recurring revenue growth for SaaS and enterprise technology platforms. Known for his collaborative leadership style, he combines clarity, empathy, and accountability to scale customer success organisations, improve retention, and deliver measurable business outcomes while fostering an environment where teams can grow and thrive.
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29 October 2026 11:15 - 11:45
One size fails all: Rethinking CS for SMB, mid-market, and enterprise
The job of "customer success" looks completely different depending on the company you're doing it at. At a startup, CS is often one generalist reporting straight to the CEO, doing onboarding, support, and renewals all at once. At mid-market, roles start splitting out and CS Ops becomes necessary just to stop everyone from reinventing process on every account. At enterprise, CS is a multi-layered function with dedicated ops, tooling, and journey-stage specialists. Lorenzo Serva breaks down what actually changes internally at each stage, and the transitions that catch CS leaders off guard. Key subtopics: - The generalist-to-specialist shift: when to split onboarding, support, and renewals into distinct roles - Why CS Ops becomes non-negotiable once a team passes about 5 CSMs - Reporting lines: CS under the CEO vs. under a CCO vs. buried in sales - Tooling maturity: spreadsheets and CRM, to a CS platform, to a fully integrated data stack - What breaks when a growing company keeps its startup-era CS structure too long For any CS leader who has inherited a structure built for a company three sizes ago, this session offers a practical read on which changes to make, and when, from someone navigating that evolution directly.