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Malika
Siyali
Vice President of Customer Success
OneAdvanced
Malika is a CPA-qualified, purpose-driven professional with over 25 years of experience in client-centric, commercial, transformation, and strategic executive leadership roles across tax, financial services, and SaaS sectors. She has a strong track record of leading diverse teams, including senior leaders and technical subject matter experts, both locally and globally, often in remote environments. Malika is passionate about enhancing the client experience and delivering outstanding service, while also building high-performing teams through coaching, mentoring, and leading by example. Her leadership style emphasizes career development and fostering a culture of excellence. Known for her collaborative approach, she excels in stakeholder management at the C-suite level, quickly establishing herself as a trusted advisor through her expertise, integrity, empathy, and credibility.
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30 October 2025 14:15 - 14:45
Reducing churn, driving retention: Strategies for sustainable growth
Customer retention is a critical driver of sustainable growth, yet many organizations struggle to identify and address the root causes of churn. In this session, we’ll explore practical, data-informed strategies to reduce customer attrition and increase lifetime value. From leveraging customer feedback and product usage insights to building proactive success programs, attendees will gain actionable approaches to strengthen relationships, drive engagement, and build long-term loyalty. Whether you're tackling early-stage churn or optimizing a mature retention strategy, this presentation will offer clear takeaways to help you retain more customers, and grow smarter.