Fariha is a senior-level life sciences executive with over 20 years of proven expertise in personalization technology. She has demonstrated thought leadership in developing, pioneering and launching novel SaaS/digital products in market. These include the first Healthcare Provider Portal for the province of Ontario and Lilly’s two most complex digital health solutions: Connected Care (Diabetes) and LillyDirect Specialty Strategy (DTC/Patient for Immunology, Oncology & Neurology). Having created and led multiple COEs, she has increased product velocity (through Agile, Design Thinking, DevOps) by setting up fast-paced development programs across various geographies for both R&D and non-R&D functions. She’s driven the right organizational change to enable innovative strategies for marketing solutions for the healthcare, insurance and consumer industries. Her previous leadership roles span Product Management, Commercial, Marketing, Engineering, Operations, Customer Support and Program Management across large companies, startups, non-profits and government organizations. She has deep experiences in building, growing and leading high-performance teams with the lenses of People, Strategy, Thought and Execution Leadership.