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Matt
Farineau
Director, Applied AI
Acquia
Matt Farineau is a seasoned leader in customer support, serving as Director of Global Support at Acquia. He has successfully driven major Customer Support initiatives including implementing AI-driven processes, transitioning support models, and building highly skilled global teams. With a focus on operational excellence and team development, Matt's leadership has delivered significant improvements in SLA compliance, process efficiency, and customer satisfaction.
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27 October 2026 14:45 - 15:15
Panel | Humans in the loop: where do support leaders draw the line with AI?
AI can handle more than most support teams expected. The harder question is knowing when it should not. This panel explores how leaders are making decisions about escalation, oversight, and accountability as AI takes on a growing share of customer interactions. Speakers share how they are designing systems that hand off intelligently, catch failures before customers notice, and maintain quality without creating bottlenecks. In this session you will: - See how leading teams are designing escalation that feels seamless to the customer and does not slow down your team - Understand how to catch AI failures before they reach the customer and what to do when they do - Leave with a framework for deciding where AI owns the interaction and where humans need to stay in control