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Missie
Dunham
Sr. Director, Customer Success
Constant Contact
Missie Dunham is a pioneering force in Customer Success, recognized for driving scaled success strategies, digital transformation, and industry-leading CS education. With two decades in the SaaS and Cloud Collaboration industry, Missie has led groundbreaking initiatives that redefine how businesses empower customers, optimize engagement, and drive retention at scale. As Senior Director of Customer Success at Constant Contact, Missie is at the forefront of exploring AI’s potential to enhance digital customer success—merging automation with human expertise to create seamless, high-impact customer experiences. Passionate about innovation and transformation, Missie partners cross-functionally to explore how AI can reshape the CS landscape, ensuring teams stay ahead of evolving customer needs. Fueled by a vision to shape the future of customer success, Missie continues to push the boundaries of what’s possible—bridging the gap between technology and human connection to shape the next era of customer engagement at scale.
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29 October 2025 16:15 - 16:45
First 30 days: Designing an onboarding journey that drives long-term engagement.
The first 30 days after a customer signs up are critical for setting the tone of the entire relationship. This session dives into how to design onboarding journeys that not only accelerate initial adoption but also lay the foundation for sustained engagement and loyalty. Our speaker will share best practices for mapping customer touchpoints, personalizing experiences, and proactively addressing friction points early. By focusing on both user behavior and emotional connection, attendees will learn how to create onboarding that drives meaningful outcomes from day one. You’ll walk away with practical frameworks to build scalable onboarding programs that turn new customers into lifelong advocates.