Antoinette Staples Branch is an innovative thought leader specializing in Customer Insights & Success. In her newest role at McKesson she has the pleasure of leading a dynamic team with a focus on analytics, customer journey, voice of customer, and marketing. She has more than a decade of experience focused on looking comprehensively across the end to end journey to derive the most critical insights. She prides herself on helping her team to drive actions that positively influence the customer experience, and she thrives in working strategically with cross functional teams. Her passion is creating a customer centric-culture that promotes data driven decisions that produce long-term success. In her work she has supported initiatives in the B2B and B2C space and enjoys every opportunity she has to create brand loyalty, support business growth, and increase customer satisfaction.