De’Edra is a revenue-focused, customer-centric, and results-driven Customer Success leader with over 15 years of experience driving revenue growth, maximizing customer lifetime value, and leading high-performing global teams across startup, SMB, enterprise, and B2B/B2C environments. She has managed portfolios exceeding $450M ARR, achieving up to 115% net dollar retention and accelerating customer lifetime value by 30%. De’Edra specializes in designing and scaling customer success strategies that deliver measurable business outcomes, including reducing renewal churn by 20%, increasing ROI, shortening time-to-value, and driving double-digit adoption growth.