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Erika
Villarreal
Strategic Customer Success Manager
Eptura
With six years of experience in Customer Success, I co-founded ePesos, a Fintech startup in Mexico offering payroll advances in a B2B2C model. I built the Customer Success team from scratch and led the Sales team to establish product-market fit, enabling our Series A funding in 2017. My engineering background fuels my passion for process improvement and data analysis, allowing me to identify red flags and develop strategies for success. I thrive on helping customers achieve their goals, finding satisfaction in tailored solutions. A traveler at heart, I've visited over 20 countries, with Japan as my favorite destination.
12 February 2025 10:15 - 11:00
Panel: Speaking your customer's language - Maximize retention through value alignment
In today’s competitive landscape, understanding your customers’ unique language and values is crucial for maximizing retention. With the help of our lineup of experts, this panel will explore strategies for aligning your offerings with what truly matters to your customers. Attendees will learn how to: - Actively listen to customer feedback - Identify value drivers - Tailor communications to better resonate with their audience Discover practical techniques for creating value alignment, from personalized messaging to customized solutions, that not only enhance customer satisfaction but also foster long-term loyalty. By bridging the gap between your brand’s value proposition and customer expectations, you can drive retention and cultivate lasting relationships.