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Hannah
Peake
Director of Digital Customer Success
Craftable
Hannah is an accomplished Customer Success leader based in Dallas, Texas, with a proven track record of driving customer engagement and operational excellence across the SaaS industry. Currently serving as Director of Digital Customer Success at Craftable, she leads initiatives that enhance customer retention and digital engagement at scale. Previously, she held leadership roles at LineLeader by ChildcareCRM and Centerbase, where she built and led high-performing success teams, optimized customer journeys, and championed data-driven strategies to maximize customer value. Known for her strategic mindset and collaborative leadership, Hannah consistently delivers results that strengthen customer relationships and business growth.
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24 February 2025 13:45 - 14:30
Panel | Value storytelling: Communicate the CS impact and ROI to internal stakeholders
Join our expert panel for a crucial discussion on value storytelling - the discipline of clearly and compellingly quantifying Customer Success's return on investment (ROI) for internal stakeholders, especially executives and finance. CS teams are sitting on the most valuable data in the company - proof of value realization, churn mitigation, and expansion readiness. This session cuts through vague retention metrics to deliver actionable strategies for building ironclad financial narratives that re-cast CS spend as a critical, high-ROI investment. Key learning objectives focused on financial impact include: - Quantifying the financial value of Gross Revenue Retention (GRR) by accurately showing the dollars saved by proactive churn mitigation. - Translating activity into direct financial outcomes using metrics like Net Revenue Retention (NRR) and connecting CS influence to expansion revenue. - Developing the internal narrative necessary to justify investments in CS technology and headcount by projecting their direct impact on Customer Lifetime Value (CLV) and efficient revenue growth.