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Margaret
Sula
Director of Customer Experience
FirstDay Foundation
Margaret Sula joined FirstDay Foundation in July 2022, initially serving as Chief of Staff to the COO and bringing with her an extensive background in global service and leadership. In March 2024, Margaret transitioned to become the Foundationā€™s inaugural Customer Experience Officer, where she now focuses on creating the organizationā€™s first Customer Success program to support the nine companies served by the Foundation. Margaretā€™s new role builds on her distinguished 27-year career in the Foreign Service with the U.S. Department of State, during which she worked across diverse environments, including Albania, Germany, South Africa, Romania, India, Indonesia, and Qatar. Her experiences abroad allowed her to cultivate a deep appreciation for cultural and linguistic diversity, speaking languages such as Albanian, Romanian, and German, with additional knowledge of French, Spanish, and some Chinese. A native of Houston, Texas, Margaret returned to her home state after retiring from the Foreign Service. She is an alumna of Duke University and holds a Juris Doctor degree from the University of Denver, further enhancing her strategic and analytical expertise. Margaret continues to bring a global perspective and a dedication to fostering collaboration and excellence within the FirstDay Foundation.
11 February 2025 11:15 - 12:00
Panel- The Future of AI in Customer Success: Tools, Tactics, and Transformation
AI is reshaping customer success, enabling teams to scale, personalize, and predict customer needs like never before. But with rapid advancements come new challengesā€”how do businesses effectively integrate AI while maintaining authentic customer relationships? This panel brings together industry leaders to explore the latest AI-driven tools, strategic tactics, and transformational trends shaping the future of customer success. From automation and predictive analytics to AI-powered engagement, discover how to harness technology to enhance customer experiences, drive retention, and stay ahead in an evolving digital landscape.
12 February 2025 10:15 - 11:00
Panel: Speaking your customer's language - Maximize retention through value alignment
In todayā€™s competitive landscape, understanding your customersā€™ unique language and values is crucial for maximizing retention. With the help of our lineup of experts, this panel will explore strategies for aligning your offerings with what truly matters to your customers. Attendees will learn how to: - Actively listen to customer feedback - Identify value drivers - Tailor communications to better resonate with their audience Discover practical techniques for creating value alignment, from personalized messaging to customized solutions, that not only enhance customer satisfaction but also foster long-term loyalty. By bridging the gap between your brandā€™s value proposition and customer expectations, you can drive retention and cultivate lasting relationships.