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Michelle
Dizon
Head of Scale Success & Customer Education
Fathom
Michelle Dizon is an experienced customer success and customer education leader passionate about empowering teams and customers to grow with confidence. As Head of Scale Success & Customer Education at Fathom AI, she drives initiatives that help organizations scale value, deepen adoption, and strengthen customer outcomes through strategic digital interactions and education. Before joining Fathom, Michelle led customer education at PagerDuty (PagerDuty University) as the Senior Director of Customer Education. Drawing on experience across product ownership, professional services, and customer success, Michelle combines practical insight with thought leadership to design scalable learning programs that fuel retention, expansion, and lasting customer impact.
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24 February 2026 13:45 - 14:30
Panel | Value storytelling: Communicate the CS impact and ROI to internal stakeholders
Join our expert panel for a crucial discussion on value storytelling - the discipline of clearly and compellingly quantifying Customer Success's return on investment (ROI) for internal stakeholders, especially executives and finance. CS teams are sitting on the most valuable data in the company - proof of value realization, churn mitigation, and expansion readiness. This session cuts through vague retention metrics to deliver actionable strategies for building ironclad financial narratives that re-cast CS spend as a critical, high-ROI investment. Key learning objectives focused on financial impact include: - Quantifying the financial value of Gross Revenue Retention (GRR) by accurately showing the dollars saved by proactive churn mitigation. - Translating activity into direct financial outcomes using metrics like Net Revenue Retention (NRR) and connecting CS influence to expansion revenue. - Developing the internal narrative necessary to justify investments in CS technology and headcount by projecting their direct impact on Customer Lifetime Value (CLV) and efficient revenue growth.