Sofia Covarrubias is Director of Customer Experience at Xcurrent, bringing a cross-functional background that spans customer success, product management, marketing and sales across both SaaS and consumer technology. She specializes in building customer programs, leading change management initiatives and shaping the end-to-end customer journey, with deep experience in strategic planning, go-to-market and communications. A confident public speaker, Sofia draws on her varied career to connect the dots between product, marketing and the customer experience.