This panel dives into the power—and necessity—of cross-functional collaboration for delivering a seamless customer experience from the very start. When Product, Support, and Customer Success work in sync, organizations can drive faster adoption, reduce churn, and create more value at every stage of the customer journey. Featuring senior leaders from customer success, support, and product, this panel will explore how they’ve broken down silos, built shared customer goals, and established feedback loops that actually drive change. From onboarding flows to feature adoption to customer feedback, they’ll unpack what true alignment looks like in practice, not just in theory. Attendees will walk away with real-world playbooks for cross-functional collaboration, tips for navigating competing priorities, and strategies to embed the voice of the customer into every corner of the business.

AI doesn’t just automate—it exposes. Teaching it to perform like your best team member often uncovers fuzzy processes, inconsistent policies, or tribal knowledge that lives in Slack. This panel explores what companies learned about themselves in the process of training AI. Hear from leaders who’ve used AI rollouts as a forcing function for clarity, consistency, and better enablement—for both machines and humans.